I’m thrilled for you to be one of the first to see our new logo! We put a lot of thought, time, and effort into its completion, carefully selecting each element.
There can be different schools of thought as to whether an organization’s name should be a part of their logo. We decided to include our name as a key component in our design because of the rich history associated with it.
Our name comes from J. Hudson Taylor, who was the first missionary to bring the gospel to the unreached people of inland China. From a young age, he had a strong desire that the Chinese people hear the gospel. His initial work in China kept him along the coast because no mission organization at that time had the vision to reach its interior. But because Hudson could not stand by and watch the bulk of the population be deprived of the opportunity to hear the gospel, he founded China Inland Mission.
In his early work as a missionary he toiled, was burdened, and did not have much rest of soul. He felt this strain in his work and personal life. The harder he tried, the more he felt a failure, and he begged God for help and insight.
When his struggles and the pain in his soul were at their highest, God answered his prayers through a letter from a friend. That letter helped him to understand his oneness with Jesus. It helped him see that he was called to rest in Jesus allowing Him to do the work. This change of perspective made all the difference.
Now a new power flowed from him when he spoke. He had peace in practical matters and troubles no longer worried him the way they did before. He told others, "God has made me a new man!" And, to describe this new understanding of what it means to know Christ as sufficient in all things, he used the phrase "The Exchanged Life."
This phrase caught on and was used to title chapter 14 of his biography (Hudson Taylor’s Spiritual Secrets) which describes the events surrounding this change in his life. "The Exchanged Life" was also used as the title for a booklet which contains a letter from Hudson to his sister relating the new insights and transformation he was experiencing.
The secret Hudson Taylor found isn’t reserved for a special select few. It’s not meant to be a secret at all! That’s why we adopted his phase as our ministry name. We want everyone to have the opportunity to be made new through knowing Christ as sufficient in all things.
To further emphasize the idea of the Exchanged Life, we added an eagle to our logo. The eagle comes from Isaiah 40:31 which reads, "but they who wait for the Lord shall renew their strength; they shall mount up with wings like eagles; they shall run and not be weary; they shall walk and not faint." (ESV).
Notice the word "renew." Many commentaries and study Bibles note that the literal translation of the Hebrew word for "renew" is "exchange." So what if this verse isn’t talking about improving or increasing the strength we have? What if it’s actually saying those who wait on the Lord will find an exchange of their strength for His strength? Because of His strength we will mount up with wings like eagles, not grow weary running, and walk without fainting.
The final element of the logo I want to point out is the alteration of the x to form a cross. Our mission is Equipping Others Who Equip Others. We can only equip others when God makes us into new men or women. It’s through His death on the cross and His resurrection that He does this work. It isn’t just that Jesus died for us on the cross but that we also died with Him (Romans 6:6, Galatians 2:20). And as we died with Him, we also are raised to new life with Him. Our old lives are exchanged for His.
That’s our new logo. I’ve sure enjoyed sharing its deeper meanings with you. I hope that each time you see it you will be uplifted, inspired, and spurred to know Christ’s sufficiency in all things.
I enjoy writing to you each month. If I can be of encouragement between my letters, please don’t hesitate to contact me.
Yours in sharing the Exchanged Life.
Mike Roncaglia, Executive Director